You Should Have a YouTube Channel if You’re a Freelancer

Deshaun Johnson
5 min readDec 19, 2021

Stop fishing and let the fish swim to you.

Photo by Sebastian Pena Lambarri on Unsplash

I read, watch, and listen to content chronicling the plight of freelancers (insert creative career here) as to how hard it is to get clients. “The highs are high, but the lows are looooooooow, like not even Rob Lowe.”

Expect to hear this as a recurring cry for help in whatever freelance community you’re in.

I don’t experience such tragedies. Primarily because I have not been suckered into the tall tale of the “liberated, live the life you want” freelancer or downtrodden by the “I hate my job, my job sucks” narrative that programs people into believing their employer is horrendous and they desperately need to quit to experience the elusive “beach lifestyle.”

To be honest, I hate freelancing. Alas, it at times is a necessary evil that can be…inescapable in certain career paths.

I prefer to take my skills, magically conceal them in a bottle, and sell them as a magic potion- life’s elixir to all the internet pains that ails the human condition.

Nah seriously I just want to sell my knowledge as a video course or eBook to whomever it concerns. And if you need further help, I’m here if you need me.

Anyway, that’s for another article. You’re here for “Why YouTube if I’m a freelancer?” right?

The reason I don’t experience such tragedies as mentioned earlier is because of 1) word of mouth and 2) my YouTube channel.

Let me get the word-of-mouth piece out the way. I haven’t had a web design portfolio public in a couple of years. But people know what I do and speak on my behalf often tagging me in Facebook comments of people looking for web work. They give me a shot, enjoy the work I provide, and spread the word. No marketing effort on my part.

Screenshot of Facebook tag for web design referral. I did not ask for the referral, but someone did so on my behalf.

My dljworks channel is web design and development focusing on overall help content in the form tutorial, analysis, and talking-head. I’ve made coding hacks for Wordpress, cPanel instructional vids, and…