The Rise of Zero-Click Content

Deshaun Johnson
5 min readAug 13, 2022

Native is the way.

Image made by the author.

Rob Balasabas, head of partnerships and community at Uscreen, shared an interesting post on LinkedIn:

I thought, “Whoa! What is that?!”

In all seriousness, this term caught me off guard. Rob further shared that Amanda Natividad had the best articulation of the definition of Zero-Click content:

“When you create…