The Rise of Zero-Click Content
Native is the way.
Rob Balasabas, head of partnerships and community at Uscreen, shared an interesting post on LinkedIn:
I thought, “Whoa! What is that?!”
In all seriousness, this term caught me off guard. Rob further shared that Amanda Natividad had the best articulation of the definition of Zero-Click content:
“When you create content so valuable that it doesn’t need to be consumed off-platform… It becomes even more likely that your audience will like, remember and trust you enough to eventually smash that CTA.”
I like Rob, so I believe him without question.
You can see more of Rob’s take here:
We have been interacting with this type of content for the past few years, but I didn’t have a name for it until now.
This article defines zero-click content as content that doesn’t take you to a third-party website.
We have seen this primarily in Google search results, where direct answers are pulled from websites that Google deems to…
