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Prolific is Better Than Gifted in Content Creation

Deshaun Johnson
2 min readJan 1, 2024

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“Prolific is better than gifted.”

These are the words of one internet personality who observed how two average people achieved their YouTube success reflected in their subscriber count.

This tech entrepreneur produced an education app that cured the attendance pain point for colleges. This tech mogul’s business was built before content creation’s popularity in recent years.

This person has done it for real in the era of wannabes and internet has-beens. YouTube is just a way of giving back (this person’s words, not mine).

While questioning how the two YouTubers garnered millions (both in subscribers and monetarily), the tech enthusiast analysis stuck with me.

“Prolific is better than gifted.”

Information You Know But Need to Hear Again

Consistency. It’s earned a right as a buzz term. But it’s a puzzle riddled with questions: consistent at what? Producing trash? What should you be consistent with regarding content creation?

Here’s my conclusion: high-quality content at a very high frequency daily.

Tim Denning and Ayo the Author, have mastered this here on Medium.

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Deshaun Johnson
Deshaun Johnson

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