Medium should be used for its domain authority rather than expecting it to be a legitimate side income. Better benefits to Medium are:
* Used as a writing portfolio
* capturing emails
* get freelance clients
* building a general audience

It’s important to write articles that have nothing to do with the platform regardless if articles Medium are pretty popular.

When you get more external eyeballs, it COULD be a jackpot for leads if you are targeting the right audience.

Medium domain authority + great SEO for Google = super success.